B2B Digital Strategy
ICP, customer journey, positioning, funnel priorities, KPIs, and 30–90 day execution roadmaps.
Digital Marketer • SEO • Growth Strategist
Building brands that stand out.
I turn business context, customer problems, content, and search into digital systems that improve visibility, trust, and qualified demand.
✨ B2B Strategy🔎 SEO & GEO🧩 Product Content📊 Digital Ads🌐 Website⚙️ Marketing Ops
Currently building digital foundations for industrial businesses while documenting the process through Fraba Labs.
Business-firstUnderstand product, customer, sales, and commercial reality before choosing channels.
Search-ledBuild discoverability around real buying questions, applications, and technical intent.
Sales-awareDesign content and lead paths that improve the quality of conversations, not only clicks.
Systems-mindedCreate workflows, documentation, reporting, and reusable marketing assets.
Practice at Frabalabs · Arief Fraba
Belajar digital marketing dari nol, bareng aku.
Pahami dasarnya lewat contoh sederhana, lalu coba satu latihan. Gratis, langsung di website.
Start with Digital Audit
Find the priority before adding more activity.
Review your digital presence, inquiry paths, and next actions. Packages start from Rp2.500.000.
Experience & Collaboration
Companies & Brands I’ve Worked With
Across B2B, manufacturing, education, digital campaigns, and strategic partnerships.
What I do
Modern digital marketing, built on business understanding first.
My role is often to translate complexity: product specifications into customer value, business goals into digital priorities, and fragmented marketing activity into a system that can be measured and improved.
SEO & GEO
Search architecture, technical content, topic clusters, and discoverability across search and AI interfaces.
Product Content
Translate specifications, applications, customer problems, and proof into content that supports buying decisions.
Lead Generation
Landing pages, paid acquisition, campaign offers, lead capture, and sales-ready inquiry paths.
Analytics & Reporting
Dashboards and reporting structures tied to traffic, qualified demand, conversion, and learning.
Marketing Operations
Templates, workflows, documentation, and systems that make small teams execute more consistently.
Selected work
Case studies that show how the thinking connects to the work.
The portfolio mixes completed results with current strategy projects. Ongoing work is clearly labeled so planned outcomes are never presented as achieved results.
Building a Marketing Team and Digital Growth System from a Small Base
A leadership case study on team scaling, organic growth, SEO, lead generation, B2B acquisition, and operational digitalization across multiple business lines.
Scaling Enrollment Marketing with Digital + Field Acquisition
An integrated education-marketing case covering paid media, school outreach, partnerships, events, database reactivation, and admission-focused lead generation.
Rebuilding Fraba Labs into an SEO-First Personal Brand Hub
A self-initiated website project that turns a static portfolio into a modern WordPress system for case studies, SEO content, authority building, and career positioning.
Building a B2B Digital Foundation for Special Steel
Turning product knowledge, customer pain points, and sales context into a focused digital marketing plan for a growing special-steel business.
Demand Generation for Industrial Cutting Machines
A campaign framework for bandsaw and CNC circular saw machines, combining technical demonstration content with lead capture and sales follow-up.
SEO & Lead System for Industrial Steel Supply
A digital marketing roadmap that translates steel grades, stock realities, cutting lead time, and customer buying questions into searchable content and lead journeys.
Career path
From hands-on digital execution to marketing leadership and B2B specialization.
2026 — now
B2B Digital Marketing
An industrial business group
Developing digital strategy, SEO/GEO, product content, and demand-generation foundations across industrial businesses.
2025 — 2026
Marketing Manager
Politeknik Bina Madani
Led paid acquisition, field outreach, partnerships, events, content, lead generation, and admission-focused marketing operations.
2024 — 2025
Head of Marketing
PT Tiga Multi Global
Scaled a marketing team, grew organic channels, improved lead generation, supported B2B acquisition, and digitalized workflows.
Earlier
Social Media & Digital Marketing
Agency & education experience
Built the execution foundation: multi-account content, paid media, SEO, websites, campaign reporting, and day-to-day digital operations.
Insights
Frameworks and lessons from the work.
Long-form content is part of the portfolio: it shows how I think about B2B search, lead quality, product knowledge, team structure, and marketing systems.
September 12, 2026
The Generalist Advantage: What Small Marketing Teams Taught Me About Strategy
Working with small teams forced me to understand more than one channel—and eventually changed how I make marketing decisions.
September 12, 2026
Why More Leads Do Not Automatically Mean More Sales
Lead volume can look impressive on a dashboard while the business still struggles to convert. Here is how I think about the gap between acquisition and revenue.
September 12, 2026
How I Translate Industrial Product Knowledge into SEO Content
A practical framework for turning grades, specifications, applications, customer questions, and sales knowledge into useful B2B search content.
Need clarity on your next marketing move?
Start with a focused audit, then decide what deserves investment. I also welcome selected B2B collaborations and career conversations.